Our aim is to take immediate action for racial reconciliation, equality and justice; and to create strategic plans for long-term opportunities and advancement for our Black residents in Pomona. Current areas of focus include but are not limited to (1) Support of Black Owned and Operated Businesses, (2) Support of strategic programming and functionality of Non-Profit Organizations for the Black Community, (3) Restoration and Empowerment in Education, (4) Investment in Black Visual and Performing Arts, (5) Equity & Accountability in Community & Policy, and (6) Collective Input and Action from our Community.
The 4As is a collaborative effort to build and promote programs to ensure Black Empowerment Movement of Reconciliation & Equity (BE MORE)
· BE MORE in Businesses
· BE MORE in Non-Profits
· BE MORE in Education
· BE MORE in Visual and Performing Arts
· BE MORE in Accountability & Policy
· BE MORE in Collective Input
· BE MORE Pomona
Who we are
To address the racial division and senseless violence in our nation, in June 2020, a few dozen Black advocates, educators, elders, faith-based leaders, and youth met with Pomona Mayor Tim Sandoval to have a solution driven conversation. From this initial discussion, a smaller group of Black leaders from the larger conversation formed the African American Advisory Alliance (Pomona4As) as a 501(c)(3) and set the aim towards efforts of reconciliation and equity in our community. Pomona4As submitted a proposal to utilize a City owned property to the Mayor and Council. It was accepted with a unanimous vote. We celebrated our grand opening on Juneteenth 2021 and opened the Alliance Community Cultural Center at 406 W. 2nd Street in Downtown Pomona.